Friday Nov 18, 2016
7:30 AM - 9:00 AM EST
Friday, Nov. 18, 2016
7:30 - 9:00 a.m.
Citrus Club
255 S. Orange Ave. Suite 1800
Orlando, FL 32801
$20 registration fee
(includes breakfast and parking)
Yael Zemack-Rugar is an Assistant Professor of Marketing at the University of Central Florida’s College of Business. Her research is aimed at understanding how and why consumers persist at important long-term goals, and how to help them do so even in the face of short-term temptations.
Dr. Zemack-Rugar explores sequences of choice in goal areas such as health, nutrition, savings, academics, fitness, and other goals central to consumer wellbeing. She seeks to create a deeper understanding of consumer motivation in ways that can increase both consumer welfare and company profits, creating a win-win.